Tuesday, April 12, 2016

Celebrate Holyoke Announces New Director, Seeks Volunteers and Vendors for August Festival


Planning for Celebrate Holyoke is well underway, and the committee is pleased to announce its new Executive Director, Jenna Weingarten, who will lead the efforts to coordinate this year’s three day festival. In addition, the Committee welcomes applications from local food, alcohol and other vendors, including artisans and community organizations.

A 2011 Hampshire College graduate, Weingarten has been involved in the Pioneer Valley art scene on many different levels. She has operated several galleries in Western Mass, hosting a wide variety of artistic exhibitions. Purchasing a home in Holyoke two years ago, she has become an active and dedicated member of the community. Currently, she serves as the Project Manager for the ARTery project, an Adams Art Program based out of the Holyoke Creative Art Center that provides development resources for Western Mass creatives. She also teaches the Business of Art at the recently opened Lighthouse Center for Teens in downtown Holyoke and serves on the City’s Local Cultural Council. She was heavily involved in Celebrate Holyoke this past year, running the Holyoke Arts Bazaar that took place along the Canal Walk, and is thrilled to now be serving as Executive Director.

Celebrate Holyoke is a three-day festival that made its return last August after a 10 year hiatus, drawing an estimated 12,000 to 15,000 people downtown over the course of the weekend. This year’s festival is scheduled for August 26, 27, 28 and will include live musical performances, foods and beverages from local restaurants, and goods from local artists and makers. Back by popular demand is also Slide the City, which will take place on Saturday, August 27.

The Planning Committee is seeking alcohol distributors, food trucks, restaurateurs, artisans, nonprofits and community organizations that are interesting in joining this exciting community event in downtown Holyoke. Applications are available in person at the Mayor’s Office or online at: http://www.celebrateholyokemass.com/#!vendors/c1lxs. Celebrate Holyoke charges an up-front fee per vendor area for the entire duration of festival and will not take any additional percentage of profits. There will be no ticket/token system. Payment options (cash and/or credit) are at the discretion of each vendor. Vendor fee does not include cost of any required municipal/state permit/licenses.

Volunteers are always needed, both before and during Celebrate Holyoke to help promote, plan and run the three-day event. Those interested should contact Jenna Weingarten. Anyone interested in more information should visit www.celebrateholyokemass.com.

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